Medical device makers face challenge of falling prices

Graphic by Mark Boswell

[Star Tribune, February 06, 2016] Device giants are also looking to dominate the market for fast-growing diseases like heart failure with a broad array of treatments. But such strategies have not stopped the overall slide.

“Historically, a lot of [med-tech] suppliers, once they were in a hospital, they just felt no risk of loss of business,” said Ginny Borncamp, purchasing director for Allina Health, which had $3.6 billion in net operating revenue in 2014. “So they were able to hold the line wherever they wanted it. And I think that is what has changed.” Read the entire article at

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