Allina Health launches multimedia campaign highlighting digital care tools for patients and providers

MINNEAPOLIS (June 17, 2021) — Allina Health is excited to launch a multimedia campaign focused on highlighting the Allina Health account to help better connect patients to their providers and manage their health care. 

Using either the Allina Health account app or the desktop version, patients can message their care teams, schedule and set up reminders for upcoming appointments, access their health records, and so much more. The account includes MyChart and additional proprietary features, and is an existing tool that many patients already use. The campaign, which, includes digital marketing, billboards, 30 second and 60 second TV ads, and radio ads highlights how the Allina Health account makes managing health care tasks easy for busy individuals and their families who have a lot to juggle each and every day.

“The Allina Health account makes it easier for patients to engage with their care and their providers,” said Dave Slowinske, Senior Vice President Allina Health Group Operations. “The account makes day-to-day health care tasks - like completing forms for school sports or revisiting notes from a recent appointment – easy. We want our patients to know and understand all the ways they can engage in their care and we’re working to make their healthcare more convenient with digital tools.” 

“It was so exciting to see this campaign from start to finish,” said Signe Peterson, Director of Brand Expression at Allina Health. “The partnership between our in-house design teams and the Allina Health marketing team members allowed us to create a beautiful campaign that shows solutions to the very real, daily experiences so many have within health care. I’m incredibly proud of how it came together.”

Allina Health patients can learn more and sign up for the account online at allinahealth.org/account. The Allina Health Digital Door campaign will be featured on social media and websites, entertainment streaming services TV, billboards, and on the radio throughout the summer.  

Allina Health Digital Door ad can be viewed here: “Health care tools for multi-taskers – 30”

Allina Health is dedicated to the prevention and treatment of illness and enhancing the greater health of individuals, families and communities throughout Minnesota and western Wisconsin. A nonprofit health care system, Allina Health cares for patients from beginning to end-of-life through its 90+ clinics, 12 hospital campuses, 14 retail pharmacies, and many specialty care centers and specialty medical services, home care, and emergency medical transportation services. Learn more at allinahealth.org and join us on Facebook, Twitter and Instagram.