Why does smell trigger strong memories?

[WCCO-TV, December 07, 2016] Ever smell something, like cookies or markers or old hockey gear, and a whole bunch of memories come flooding in? It turns out our sense of smell can really transport us back in time, often better than what we see or hear.

“You definitely have memories associated with when you hear something or seeing something, but the scent is stronger,” says Julie Streeter, a registered nurse and aromatherapist with the Penny George Institute for Health and Healing at Allina.