[Plymouth Magazine, January 01, 0001] Nestled in the busy crossroads of Highway 55 and Interstate 494, the building with the swooshy logo is a familiar site to Plymouth residents and commuters alike. Even so, many who pass it every day wonder the same thing: What exactly is WestHealth?
“In 2008, we initiated a branding process in which we asked the question, ‘Who are we?’” says Jeffry Roseland, director of administrative services for WestHealth. “What we gleaned from talking to community members is that we are either an insurance company or an office building”—wrong on both counts.
WestHealth is a medical Mecca, what Roseland calls “a one-stop shop” for outpatient medical care. Read more here.