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For Immediate Release

For more information, contact:
Tim Burke, 651-241-8934

   
   

Allina partners with text4baby to provide free pregnancy tips

MINNEAPOLIS 01/11/2012--Allina Hospitals & Clinics has partnered with text4baby - the first free texting service to provide health information to pregnant women and new moms. Allina is the first major health care system in Minnesota to partner with text4baby.

text4baby

Parents can text BABY to 511411 (or BEBE for Spanish) or go to text4baby.org to receive three free text messages each week. Messages are timed to their baby's due date or date of birth.

Research shows over 85 percent of Americans own a cell phone, and 72 percent of cell users send or receive text messages.

"Many of my patients use their cell phones almost as an extension of themselves," said Penny Wheeler, MD, Allina's chief clinical officer and a practicing board-certified obstetrician/gynecologist. "Text4baby will help us help new moms care for themselves and give their babies the best possible start in life."

Wheeler signed Allina's outreach partnership with Text4baby after the service was reviewed by the Allina Pregnancy Care Council. Allina will promote text4baby on its website, in its clinics, and during pregnancy and parenting classes.

Text4baby messages focus on a topics critical to maternal and child health. They include birth defects prevention, immunization, nutrition, seasonal flu, mental health, oral health, safe sleep, and more. Text4baby messages also connect women to prenatal and infant care services and other resources.

"Every woman deserves access to information that will help her give her baby the best possible chance at a healthy start in life," said Judy Meehan, chief executive officer, National Healthy Mothers, Healthy Babies Coalition. "Partners like Allina make it possible for text4baby to deliver health messages to those who need them most."

According to the Coalition, the United States' infant mortality rate is one of the highest in the industrialized world. Each year in the U.S., more than 500,000 babies are born prematurely, and an estimated 28,000 children die before their first birthday.

About Allina and Allina pregnancy care

Allina Hospitals & Clinics is a not-for-profit system of hospitals, clinics and other health care services, providing care throughout Minnesota and western Wisconsin. Allina owns and operates 11 hospitals, more than 90 clinics, and health care services, including OB Homecare.

More than 11,600 babies were born at Allina's 11 hospitals in 2010. For more about Allina pregnancy care, go to allina.com/pregnancycare.

About Text4baby and the National Healthy Mothers, Healthy Babies Coalition

Text4baby is a program of the National Healthy Mothers, Healthy Babies Coalition. The only coalition of its kind, it creates partnerships among community groups, nonprofit organizations, professional associations, businesses and government agencies. Those partnerships promote optimal health for mothers and babies, and work to strengthen families. For more about the National Healthy Mothers, Healthy Babies Coalition, visit hmhb.org.

Text4baby is made possible through a broad, public-private partnership that includes government, corporations, academic institutions, professional associations, non-profit organizations, and more. To learn more, go to text4baby.org.

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